Starting and growing your business will require advertising and marketing. This will look different for every provider, based on your location, target market, and what you offer to families.

This resource from First Children’s Finance offers family child care providers a full overview of creating a marketing plan customized for your program, including a sample budget.

Developing a Marketing Plan from First Children’s Finance. Before you get started, Town Square Resource Mission and Philosophy Statements might be helpful for their first steps of stating your mission and vision to find your market.