Starting and growing your business will require advertising and marketing. This will look different for every provider, based on your location, target market, and what you offer to families.

This resource from First Children’s Finance offers family child care providers a full overview of creating a marketing plan customized for your program, including a sample budget.

Developing a Marketing Plan from First Children’s Finance. Before you get started, Town Square Resource Mission and Philosophy Statements might be helpful for their first steps of stating your mission and vision to find your market.

While the informal setting of family child care can feel much warmer than a typical business, at the end of the day it is a source of income and a profession. As the owner of a family child care home, you’ll learn about marketing, advertising, accounting, and so much more.

Family Child Care accountant and attorney Tom Copeland presented this session for family child care providers in April of 2022. He covers the difference between marketing and advertising, how to set and review your rates, what to do if a former client is creating negative publicity, and more!